Swansea letting agency, McCartan Lettings has won Gold and Silver awards in two different categories in the National Property Division Industry Expert Awards.
Hannah McCartan, the agency’s MD, won the overall Gold award for best blog which focussed on the new landlord licensing legislation launched last year. Its aim was to give help and guidance to private sector landlords who were unclear about how this new legislation would affect them and the measures they needed to take to comply.
The team also won the Silver award for the most innovating digital marketing campaign, beating off competition from a number of large national or London based agents.
These awards recognise industry professionals and organisations that have achieved excellence in their marketing and communications strategies and generated inspiring concepts that promote the industry as a whole. Judges include journalists from national newspapers such as the Guardian and the Telegraph plus other property industry marketing and media experts.
As Gold Winner, McCartan Lettings will be invited to participate in the Property Panorama Show on Sky TV in the coming weeks.
Says Hannah, “It is really rewarding to have our marketing efforts recognised at a national level. From the word go we have invested heavily in marketing with a view to educating landlords and the wider community on key issues and services within our sector. We have developed a bespoke website to ensure we always showcase our landlords’ properties to the highest standards and, last year, we appointed a marketing consultancy to manage our marketing activities. Through this investment we have seen a steady growth in the number of landlords who choose to work with us, which in turn enables us to offer more properties to let at a local level.
“I am really delighted that my blog won Gold as we spend a lot of time helping our landlords not just to let their properties but also educating them on key issues that may affect them including changes to legislation and tax implications.”