Swansea letting agency, McCartan Lettings has been shortlisted in two categories in the National Property Division Industry Expert Awards, putting this small, local agency up against a number of large national or London based agents.

These awards recognise industry professionals and organisations that have achieved excellence in their marketing and communications strategies and generated inspiring concepts that promote the industry as a whole.

The letting agency which is based in Killay has been shortlisted in two categories.  One for the most innovating digital campaign of the year; and one for the best small letting agency blog.

The blog, written by Managing Director Hannah McCartan, focussed on the new landlord licensing legislation launched last year.  Its aim was to give help and guidance to private sector landlords who were unclear about how this new legislation would affect them and the measures they needed to take to comply.

Says Hannah, “It is really rewarding to have our online marketing efforts recognised at a national level.   From the word go we have invested heavily in marketing with a view to educating landlords and the wider community on key issues and services within our sector.  We have developed a bespoke website to ensure we always showcase our landlords’ properties to the highest standards and, last year, we appointed a marketing consultancy to manage our marketing activities.  Through this investment we have seen a steady growth in the number of landlords who choose to work with us, which in turn enables us to offer more properties to let at a local level.

“Voting is now open so we are using all our online marketing tools to encourage people to vote for us and show the ‘big boys’ that a small, local agency can take them on!”

You can vote for McCartan lettings by visiting

http://awards.propertydivision.co.uk/voting/#Most_Innovating_Agency_Digital_Campaign

http://awards.propertydivision.co.uk/voting/#Small_Letting_Agency_Blog_of_the_Year